Organic content refers to the user content created on websites that are found by the keywords users type online. From blog articles, social media posts, and other online media, quality organic content can be one of the most powerful marketing methods.
Considering Google’s algorithm now favors such relevant content, having an organic content strategy can help grow your small business’s awareness and reach.
Create blog articles based on keywords
Blogging and creating written explanations of your services, how-to guides, and industry trends is a great place to generate interest. Perform keyword research to gauge what your audience may be looking for by looking at the words that appear next to a given topic in Google’s search engine, or use a free tool such as Google Trends to look for relevant ideas.
Post regularly on social media
Posting on social media offers another great solution to improve your organic search engine ranking. Considering that content does appear in Google, it’s important to make social media a part of your marketing strategy. Use engaging visual content and clear copywriting to create valuable posts to serve your audience.
Produce resources of value to your audience
E-books, how-to guides, video tutorials, infographics, and checklists are all online resources that serve as a framework to engage your audience.
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