Be the 2021 Comeback Queen
Ok, let’s all take a moment and breathe…1, 2, 3 whooo 2020 is OVER.
We can all admit that this has been a year of setbacks and challenges. Not one of us here can say it’s been sunshine and rainbows and that’s ok. We’ve experienced something historic and we’ve made it through together. So what’s next?
As a new year has entered the chat. It’s time for us to take advantage of the new opportunities and answer the needs and desires of the market all 2021. So here’s how to be the comeback queen in 2021.
Flexibility and customization have never been more critical to the success of your business.
If you didn’t know how quickly things could change in this industry, you’re an expert now. Customers are in need of your services. But they’re in greater need of your understanding and willingness to make necessary changes in record time.
With the ad marketplace growing rapidly, everyone is attempting to find their place while providing every individual with a custom experience that sets them apart from the old school, cookie-cutter approach that we’re all tired of seeing. Long-term deals and contracts have become almost non-existent and for good reason. THINGS CHANGE RAPIDLY.
We can have some empathy and understand the risks associated with committing to long-term agreements…I mean how many have you entered into recently? Right!?
OOH spenders are thriving
Let’s first define what OOH stands for. OOH is out – of – home advertising and it’s huge right now. Just because people aren’t traveling and seem to be spending more time in the home, the truth is they’re still going places. Whether to the grocery store, doctor, or just a drive to clear the mind, people are not stagnant. Advertising within the home has become incredibly crowded. People are seeing so much and are having difficulty processing it all. When you take your advertising efforts outside the home, it becomes a refreshing scene. Never thought you’d hear that, did you?
Through this year it’s become clear that the influence of staying positive and keeping that energy around you is necessary. There is a light at the end of the tunnel and if you can be a company that shows that to other people, they’ll come running to you EVERY TIME. We aren’t suggesting that you fluff reality to make people feel good, that’s not the point. The beauty in this approach is that it’s real. Real people need real solutions and it’s your opportunity to create that. For example, mobile app usage has surged, which comes as no surprise. What else has there been to do? This seems like such a simple observation, but if you can help your clients capitalize on these opportunities, optimize their mobile platforms, and get in front of people, you can add to the rise of optimism within your company and your community.
We know it hasn’t been an easy transition but we promise with these tips, you’ll be on track to become the comeback QUEEN everyone is waiting for in 2021. Remember, take it one step at a time, always look for opportunities, and keep it real.